The identity of a hospitality destination resides in its ability to transform space, atmosphere and experience into an emotional and recognisable presence.
For Borgo Olivo, STAMP Agency developed the brand’s entire identity ecosystem through branding, visual design and digital development, expressing Alina’s philosophy through an immersive, essential and recognisable communication approach.
The project emerged from the intention to narrate the relationship between nature, contemporary wellbeing and energetic balance through an elegant and sensory visual language inspired by spatial harmony, the tactility of materials and the Feng Shui principles defining the relais experience.
Every element of the brand identity is designed to maintain continuity between physical experience, customer perception and digital communication.
The visual language of Borgo Olivo was developed through a creative direction inspired by Alina’s philosophy, founded upon Feng Shui principles, spatial harmony and the connection between nature, energy and inner wellbeing.
STAMP Agency developed the logo, packaging, labels, brochure, photoshooting and stationery system, constructing an identity designed to convey tranquillity, Mediterranean spirituality and sensory wellbeing.
The art direction draws inspiration from the olive trees surrounding the relais, the organic tones of natural materials, the ambient light of the interiors and the architectural balance defining Borgo Olivo.
> Brand Strategy
> Logo Design
> Packaging Design
> Photoshooting
> Stationery Design
> Website Design & Development
> Content Development
> Omnichannel Strategy
> Creative Direction
> Brand Architecture
> Positioning
STAMP Agency designed and developed a digital platform conceived to create continuity between the digital customer journey and the experience lived within the relais.
The website design was developed through an immersive architecture conceived to enhance the philosophy of the brand, the harmony of the spaces and the sensory perception of the hospitality experience.
Particular relevance was given to the enhancement of the Feng Shui philosophy through dedicated sections exploring the materiality of the interiors, the energetic balance of the spaces and the sensory characteristics of each room.
The project developed for Borgo Olivo contributed to establishing a distinctive and immersive presence within the contemporary hospitality landscape.
Branding, visual design and digital experience were integrated into an identity language designed to elevate harmony, wellbeing and authenticity across every brand touchpoint.